Menus designed with profit in mind.

Most restaurant owners think they have a sales problem. They don’t. They have a menu problem.

Every guest who walks through your doors is ready to spend money. Yet most restaurant menus fail to guide them toward the right choices—the ones that maximize profit, increase check averages, and reinforce the brand.

The 5-S Framework

How to Engineer Your Menu to Increase Sales

Every guest who walks through your doors is ready to spend money. But without a strategic menu guiding their decisions, they default to safe, familiar choices—missing out on your most profitable dishes. A well-engineered menu isn’t just a list of options; it’s a silent salesperson that increases check averages, reinforces your brand, and drives higher profits—without relying on staff performance.


That’s where the 5-S Framework comes in. This proven system transforms your menu into a powerful tool that sells for you.

FEatured Case Study

How Toast Coffee + Kitchen converted their menu to a product training tool for new hires across 5 locations. 

By Jennie Alberto December 20, 2023
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Explore our insights on effective menu design, strategic website features, and innovative marketing strategies to keep your restaurant ahead of the curve

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